Marc Bekoff (http://literati.net/Bekoff) is Professor of Biology at the University of Colorado, Boulder, and is a Fellow of the Animal Behavior Society and a former Guggenheim Fellow. In 2000 he was awarded the Exemplar Award from the Animal Behavior Society for major long-termcontributions to the field of animal behavior. He and Jane Goodall co-founded the organization Ethologists for the Ethical Treatment of Animals in 2000 (www.ethologicalethics.org). Marc has published more than 200 papers and 18 books including Minding animals: Awareness, emotions, and heart and The ten trusts: What we must do to care for the animals we love (with Jane Goodall). He has also edited a three volume Encyclopedia of animal behavior and a collection of his essays titled Animal passions and beastly virtues: Reflections on redecorating nature will be published by Temple University Press in 2005.